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The web site states the following, "Specialist British Ladder Manufacturers since 1895." We noticed that the web site also said " Isnt a Ladder Just a Ladder? Why You Should Choose Bratts for Your Ladders! To a layman, it may." It also said " At all ladders are much the same. And if youre new to ladders. You may be tempted by the low prices available from some suppliers. Yes it can be tempting to buy cheaper ladders. But youll get exactly what you pay for . and youll find that buying the cheapest is often a false economy. And sometimes youll pay more than just money later on! We are the only." The header had ladders as the highest ranking optimized keyword. This keyword is followed by timber ladder, wooden ladder, and glass fibre ladder which isn't as urgent as ladders. The other words brattsladders.co.uk uses is aluminium ladder. steel ladder is included and will not be seen by web crawlers.